

- To maintain a positive self-image, an individual is driven by the desire to see themselves as good.
- Morality is at the core of personal and social identity, shaping how individuals view themselves and are viewed by others.
- A positive moral self-image can strongly influence consumer purchasing decisions towards sustainable choices.
The companies of tomorrow, are created today. Taking into account the concept of positive moral self-image will influence B2B choices that can bend the future in the right direction.


- Environmental benefits: Less food waste in landfills means fewer methane emissions, a harmful greenhouse gas trapping heat in our atmosphere.
- Resource efficiency: Turning food waste into clean energy, reduces the need for outside waste management services and lowers transportation emissions.
- Tangible awareness: Valorizing non-preventable food waste, allows businesses to show their conscious guests to join a food waste to value tour. It makes the concept of food waste reduction visible, inspiring and motivates people to act and waste less from the buffet.
- Cost savings: Over time, reducing waste management costs will save the hotel money, will reduce the amount of food wasted and forthcoming purchasing costs.
- Guest engagement: Sharing these sustainable practices with guests can enhance their positive moral self-image, making them feel part of the solution and more connected to the hotel's values compared to staying in a competing hotel.
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