

Vlnr: Zita Pels, Wethouder o.a. Duurzaamheid, Energietransitie en Afval Gemeente Amsterdam, Tanja Dik CEO Johan Cruijff ArenA en Lara van Druten CEO The Waste Transformers. Waste Transformer Amsterdam Zuidoost The project is an initiative of Zuidoost Circulair, a consortium of local businesses in Amsterdam Zuidoost that sought a sustainable solution for local waste management. In addition to The Waste Transformers, the Johan Cruijff ArenA and the Municipality of Amsterdam have played important roles. The other participating organizations include ING, Amsterdam UMC (AMC location), Amsterdam Zuidoost, ABN-AMRO, Pantar, BAM, TNO, HvA, UvA, and Royal HaskoningDHV. "The power of daily visible collection within organizations and immediate local processing creates opportunities to inspire and inform employees. We want to show people and businesses what can be achieved when we join forces," said Lara van Druten, CEO at The Waste Transformers. This unique project has garnered a lot of interest, particularly from the world of football: the Johan Cruijff ArenA aims to be a flagship stadium in terms of sustainability, and UEFA has already embraced the project and its technology as a shining example for other stadiums worldwide seeking to become more sustainable. The project is also supported by the European Union and the European Regional Development Fund (ERDF) and has been partly financed as part of the Union's response to the COVID-19 pandemic. The Waste Transformers
The Waste Transformers develop and build small-scale bio-digesters that are placed at the location where food waste is generated. In this modular system, food waste is converted into renewable energy, and the nutrients can be reused. They are active in the Netherlands and beyond.
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The Waste Transformers at COP29: Addressing Food waste in sustainable financing
Lara van Druten, CEO of The Waste Transformers, participated as a panel member in the session "Sustainable Financing for Improved Solid Waste Management Systems" at COP29 in Baku. The session, organized by UN-Habitat and the African Clean Cities Platform (ACCP), brought together key leaders and innovators to discuss funding strategies for effective waste management.